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Decrease Third: Graphics masking the decrease portion of the screen throughout a broadcast, normally positioned within the "title-protected area." We would say who it's we are interviewing in our Decrease Thirds. On-Air Reads: The Play-by-Play and/or Color Announcer would learn an advertising script for the sponsor, live and on-air between factors throughout the event. Full screen and image-in-picture graphics would play on screen during the on-air reads. CBS Sports director Sandy Grossman advised Baran. As a result of all these elements, Television coverage can bring viewers closer to the action and enhance their understanding of the sport. Pro soccer started its rise to the top of televised sports activities within the 1960s, with the primary telecast of the Super Bowl.