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A Content marketing content strategist Funnel Explained

A content marketing funnel is a way to help potential customers learn about your brand, discover solutions to their problems and become confident in purchasing from you. Content is best suited for every stage of the funnel.

Infographics, videos and checklists are effective at drawing attention, generating leads and keeping readers involved. Templates and guides that are gated perform well at this stage.

Awareness

At this point, customers are aware of the existence of your brand. They are also aware of the solutions you provide. At this point the content should provide information and help prospects about the issues your solution addresses, as well as what makes it different from competitors.

Think about the keywords your audience uses when searching online. You can conduct keyword research to determine what terms your target audience is using when searching online. This will assist you in determining whether your product or service is required. This data can then be used to develop an editorial calendar and determine the content pieces that will target those terms.

In addition, creating content for this part of the funnel will help to build brand loyalty with consumers. If your customers are aware about your brand, they'll have greater confidence in your ability solve their problems. This translates into higher conversion rates, be it purchase orders, newsletter sign-ups or clickthroughs to your site.

A well-planned strategy for content can aid in closing this conversion gap. If, for example, you discover that the majority of your content is targeted at generating awareness, but not enough influence buyers to make a purchase decision, then you can increase the amount you spend on marketing campaigns that target middle-funnel keyword phrases.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook enable you to engage with your customers directly and give you the chance to show off your dedication to customer service. This can include tweeting good reviews to promoting special deals.

You can also use existing content to push buyers down the funnel, such as blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it via social media and encourage your readers to join your email list to get more information. You can also encourage conversions at this stage by asking users to tag you on their social media posts after they've used your product. This will encourage other people to do the same and spread the word about the brand.

Inquiry

A successful content strategy will consist of a variety types that draw customers in each stage of the funnel. Brand awareness campaigns, for example could include ad copy, but also blog posts and infographics that address common objections and concerns. This content can be further shared via social media and emails to drive organic traffic.

As buyers move through the process of considering when they are considering their options, they begin looking for specific features of products that will help them make a buying decision. Frequently asked questions (FAQ) pages are a great content type for this stage. Utilize keyword research tools such as Ubersuggest or search for popular industry hashtags to find the people who are asking. Then, craft answers to these questions and place them in your content funnel map.

During this phase it is crucial to present an unambiguous proposition that shows how your product or service can solve their problems and earn them more money. This content should also highlight the uniqueness of your brand when compared to that of your competitors.

It's a fairly simple step to measure, as consumers are making a choice whether they want to buy. Look at metrics like conversion rate, payment figures and click-through rates to determine if your efforts are working.

When consumers reach the advocacy phase, they become loyal followers of your brand and are more likely to share your content because they feel strongly about it. This is a good method of increasing your reach. But you'll need to concentrate on creating content that encourages people to share it, rather than focusing on purely engagement metrics. Use Sprout Social, for example to track social shares that result from your content marketing efforts. This will give you a much more accurate view of the impact you have.

Decision Making

In the final phase the buyers are looking for documents that support their purchase and outlines how to utilize the product. At this stage, they want to be sure that your solution will solve their issue and justify the investment. High-quality content is important at this point, such as product guides videos, case studies, and customer success stories. Customers also want to be able to ask questions and get answers from your support team. It is a great way to delight your customers and inspire them to by sharing their experiences.

At this stage, you're hoping that the customer will become a brand ambassador and will recommend your product to their colleagues and friends. To convert these advocates into enthusiastic customers, you'll be required to provide them with relevant information that will help them get the most from your product or service. You can do this by creating personalized newsletters, tutorial videos, free trial offers and loyalty programs.

It's time to focus on retention after your audience has changed from leads to paying clients. The conventional content marketing funnel models tend to see revenue as the conclusion of the journey, however it's crucial to remember that consumers continue to interact with brands even after they have purchased. For this reason, it's crucial to think of the funnel as a loop model, rather than a static structure that ends with revenue.

While conventional content marketing funnels can help you develop your strategy, they don't account for the complexities of the buyer's journey. Reimagining the content marketing funnel as a circular model can help you develop a more holistic strategy. You can create content that engages your audience and boosts conversions by planning for each phase of the journey. You can then use the information from conversions to enhance and test your strategy. Ready to see the difference this approach can make to your business? Contact us today and request a complimentary content marketing guidebook.

Retention

A funnel for marketing content can be a powerful instrument to aid brands in planning and execute their strategy. It also gives them an understanding of the gaps in their content strategy that need to be filled. If a brand has lots of content geared towards the public's attention but only few pieces aimed at middle of funnel, it needs to create content for this stage.

Utilize tools such as Ahrefs which look at the average time on a page and bounce rates of each piece to determine how specific your content is. The higher these numbers, the more effective your content.

It's important to update and keep relevant the content you create for the top of your funnel. This will ensure that your audience stays interested and engaged in your brand and the products or services it offers. This can be achieved by creating content that is focused on key words, addresses questions that your audience is likely to search for, and highlights the latest information regarding your product or industry.

When your audience arrives at the MOFU stage they'll want more detailed information about your product or service, as well as solutions to their problems. It's also crucial to establish trust by giving honest reviews and demonstrating your value.

The final phase of the funnel for content marketing is when your target audience will make a purchase decision. This is achieved through gated content, which requires an email address or other form of registration to gain access. This content is meant to turn the awareness and engagement that you've built at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are the primary ones responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include helpful information, behind-the-scenes information and special offers that only your audience has access to. If you can establish a relationship of trust with your audience, then they will become your best advocates and will help you reduce your sales cycle.