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Usually, it is possible to access the website of clients of a company. Visit the digital marketing portfolio section to find the list of such websites. Analyze the digital strategies applied by using various tools like Semrush, Ahrefs, etc. This will reveal many things including the gaps or recommendations in various departments of digital marketing. List down all of those gaps together with your input before appearing in the interview. Find the right platform to emphasize marketing efforts more based on the trends online.

Make your case studies of clients of the company with recommendations. This will help the company to correlate you directly with the work. This approach also reveals the depth of understanding you possess in digital marketing. For example, if a company's client has online women's cloth selling website then,


Check On-page SEO: Analyze the keywords targeted, page title, meta description of the page, and overall optimization of the pages for the targeted keywords. There can be multiple best practices missing from the pages. Besides this, there can be some major SEO elements missing as per the competitor's analysis. Note down all the recommendations.

Check Off-page SEO: Analyze the link popularity of the website and recommend what steps must be taken to achieve the marketing goals. Off-page optimization is vital in an SEO effort. Analyze the quality of backlinks, the anchor text used to link a page, total link juice gain for the pages and so on.

Check Local SEO: Local SEO profiles should be stronger for a better output overall. List out the optimization recommendations together with the steps that should be taken. One of the optimization factors is number of citations and NAP optimization for the best results. If more number of reviews required ranking better then recommend.

Product Schema: Check for the schemas applied or strongly recommend for optimized product schemas together with review schemas. Using schemas might not be sufficient at times. It must be optimized for a better ranking in the SERPs. Optimized product schemas leads to show results in product listing section of the SERPs.

Merchant Listing: Recommend for the products listing in Google Shopping to appear in product searches easily. Check for the optimization of product pages to rank in product searches. Especially the product page title and product description should be optimized as per the keywords targeted.

Social Media Profiles: Social Media platforms are not only meant for a brand reputation but also to make sells. Target your audience and convey your message directly. Check especially the Instagram profile and recommend the steps to multiply the reach by 10x. A possibility always remains there. Check the social media marketing efforts made so far. This might leads what more can be done. This might require to a competitor's social media marketing efforts analysis which are working for the organizational goals.

Content Marketing: Recommend the gaps in content marketing and as a digital strategist how you can fill these gaps. Check video marketing especially at YouTube. If they are not having their own YouTube channel yet then recommend to have and post all videos under this. Check for blogs and articles published so far on the relevant platforms. You can recommend few more and better platforms to publish content. Prepare this with justified data to explain why you think so. This will bring a good reputation to you in the eyes of interviewers.

Paid Advertisements: Check the traffic ratio of organic and paid advertisements. There is always a possibility present to enhance one over another for better conversions and conversion rates. If paid advertisement is found missing then highly recommend using the hybrid model of organic and paid traffic to balance the sales throughout the year. Paid advertisements should be on multiple platforms. For example, it should be on Google and Facebook to balance the audience traffic and reach the organizational goal.

Such two to three digital marketing case studies will be enough to prove your point and your intelligence. It will be better for your understanding too on how the company is working and what changes you can bring to add the value. Your confidence matters more at the moment of interview besides the SEO knowledge you are possessing. This approach in the interview can make you unstoppable by hiring authorities and you bag the job finally. Use the tools or resources you require to perform the above studies to gather the fine data. Usually free SEO tools are sufficient to analyze and gather the marketing data.

The company will have better confidence and will be happier by having you by seeing your this approach and interest. You will be taken as an asset for the SEO company. Not only that, you will be given a better chance to perform and grow internally within the marketing department of the company. To sustain and grow in online marketing career you always need to remain updated with the algorithm changes made by search engines periodically. Above all, marketing is figuring out what is working at the moment and at times it keeps changing. Impress the interviewer and secure a bright career ahead, good luck.








The author is a member of SEO interview panel and leading the SEO services India team in Ait Softwares - A website making company in Ahmedabad. The above guide is an expectation of interviewers that how SEO professionals can come with a completed home work.